top of page

5 Reasons Facebook is Essential for Your Club's Marketing Efforts

  • CDT Staff
  • May 24, 2021
  • 3 min read

By: Emilie Moeller


Think about the last time you visited a store or met a new person, and couldn’t find them on Facebook. Did you find yourself suspicious of their lack of social media presence? That skepticism is common in the modern era of social media. Today, a Facebook presence is paramount to most businesses’ success, including that of tennis clubs.


It’s important to note that by “presence”, we don’t mean a few posts here and there to remind your audience that you’re open for business. Instead, a “presence” describes a steady, authentic, and engaging stream of content that your audience can rely on seeing- and interacting with! Below are 5 reasons a strong Facebook presence is critical to not only your marketing efforts, but also your bottom line.


1. It’s where your audience is

Here are some stats for you (from Pew Research):

· 74% of those making $75k+ use Facebook

· 79% of 30 to 49-year-olds use Facebook

· 68% of 50 to 64-year-olds use Facebook

· 75% and 63% of American women and men, respectively, use Facebook


Does this sound like anyone you know? For most, these demographics comprise the bulk of membership bases. Whether you want to connect with new, current or prospective members, Facebook is the perfect place to do it.


2. It highlights your team’s personality and values

A tennis or club membership is a big commitment for most. It’s joining a new social circle, signing up to spend time with a new group of people for extended periods of time. In other words, prospects and customers alike will want to know that they’re signing up for a group that is fun to be around and aligns with their priorities. Facebook can be a great way to virtually introduce prospects to who your team is. Are you an advanced, intense group of pros who cater to the tournament player? Or are you a sociable bunch that just wants your customers to have a good time when they’re on court with you? These questions and more can easily be answered with a steady Facebook presence churned out by your team.


3. It delivers added value to your current customers

The relationship with your members and customers doesn’t stop at the tennis court (or at least it shouldn’t). Customers derive value from fostering an authentic connection with your business beyond just the court. By providing a steady stream of engaging, relevant content, you are demonstrating goodwill and an effort to keep them connected. Moreover, a solid Facebook presence can help keep your clients in the loop on current programming, offers and tennis industry news. Not only will this keep them engaged in your offerings, but it will ensure they’re never missing an opportunity to take advantage of all that you’re doing at the club level to maximize their membership experience.


4. It can grow your client base

The more consistent you are with posting, the more reach you will have at the virtual level. With more reach comes added attention and intrigue to your program. You’d be surprised how many inquiries originate from a glancing Facebook post that catches a prospect’s attention! This isn’t to say Facebook can replace your word-of-mouth strategy for attracting new customers. Instead, it should supplement that tactic to ensure you’re meeting your prospects at every turn with a variety of reasons as to why they should join your program.


5. It enhances your industry reputation

Your Facebook profile is essentially a one-stop-shop for industry competitors and partners alike to see what programs you’re offering, how satisfied/engaged your clients are, and what you’re doing to stay ahead of the curve both on and off the court. With dedicated Facebook marketing efforts over time, you can even reach the coveted status of industry leader- a title dedicated to those not only excelling on the club level with engaging programs and offerings, but also at the virtual level by demonstrating best practices for connecting, growing and retaining your membership base.


24 ความคิดเห็น


bikewi9830
21 เม.ย.

"This is a great post. I like this topic.This site has lots of advantage.I found many interesting things from this site. It helps me in many ways.Thanks for posting this again. Excellent article. Very interesting to read. I really love to read such a nice article. Thanks! keep rocking. What a fantabulous post this has been. Never seen this kind of useful post. I am grateful to you and expect more number of posts like these. Thank you very much.


Learn more

ถูกใจ

bikewi9830
21 เม.ย.

"Very good points you wrote here..Great stuff...I think you've made some truly interesting points.Keep up the good work. Pretty good post. I just stumbled upon your blog and wanted to say that I have really enjoyed reading your blog posts. Any way I'll be subscribing to your feed and I hope you post again soon. Big thanks for the useful info. Great Information sharing .. I am very happy to read this article .. thanks for giving us go through info.Fantastic nice. I appreciate this post. Superbly written article, if only all bloggers offered the same content as you, the internet would be a far better place..


"good information

ถูกใจ

bikewi9830
21 เม.ย.

I really thank you for the valuable info on this great subject and look forward to more great posts. Thanks a lot for enjoying this beauty article with me. I am appreciating it very much! Looking forward to another great article. Good luck to the author! All the best! I really loved reading your blog. It was very well authored and easy to understand. Unlike other blogs I have read which are really not that good.Thanks alot!

contents

ถูกใจ

yoyel40257
21 เม.ย.

I really thank you for the valuable info on this great subject and look forward to more great posts. Thanks a lot for enjoying this beauty article with me. I am appreciating it very much! Looking forward to another great article. Good luck to the author! All the best! I really loved reading your blog. It was very well authored and easy to understand. Unlike other blogs I have read which are really not that good.Thanks alot! contents

ถูกใจ

bikewi9830
21 เม.ย.

"Hey Thanks for sharing this valuable information with us. I will come back to your site and keep sharing this information with us.  Excellent post however I was wondering if you could write a little more on this subject? I’d be very thankful if you could elaborate a little bit more. Many thanks. The article has some good and serviceable information. It was very well authored and easy to understand.


References

ถูกใจ
bottom of page