Cliff Drysdale Management (CDM) announced today the hiring of Joey Hanf as Marketing Coordinator. Hanf joined the growing corporate team at the CDM corporate offices, located at the John Newcombe Country Club.
Hanf most recently served as the Media Relations Director for the Cornell Men's Tennis team. During his time in Ithaca, he implemented an engaging and impactful new media strategy focused on video and social media. He also worked in the TV Production department for ESPN at the 2014 and 2015 U.S. Open Tennis Championships.
He spent over three years building an independent media outlet that quickly grew in tennis circles. He was the pen and voice of the popular tennis blog, The Tennis Nerds. With over 5,000 followers on Twitter, Hanf utilized social media to grow and engage his audience.
Hanf, a former DIII tennis player, graduated Ithaca College in May of 2016 with a degree in Journalism. He is originally from Visalia, California, a town nestled in the heart of the Central Valley.
"I'm extremely excited to join the team at Cliff Drysdale Management," Hanf said. "Tennis is something that I'm very passionate about, and it's a great opportunity to work with a company that shares the same goal as my own; grow the game of tennis."
"We are thrilled to have Joey on board," states Kimberly Arena, VP of Sales and Marketing for Drysdale. "A primary goal for our team is to strengthen and expand CDM's digital presence. Joey's impressive tennis media experience combined with his passion for sports will be instrumental in propelling our brands to the next level in our respective marketplaces."
Hanf will spearhead the company's social media strategy and assist with the Marketing Team's objectives to align all initiatives, materials and scheduling into a seamless course of events aimed at driving revenue and keeping a consistent place in the club, program and event markets effective August 22nd.