ABOUT US
Frequently
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CDM FAQs
Cliff Drysdale Management is the industry leading racquet sports management and consulting group that specializes in tennis, pickleball, padel, and platform tennis.
Cliff Drysdale is an International Tennis Hall of Fame member, former professional tennis player, longtime ESPN commentator, and co-founder of Cliff Drysdale Management (CDM). A pioneer in professional tennis, he helped establish the Association of Tennis Professionals (ATP) and was inducted into the Hall of Fame in 2013. Drysdale won the U.S. Open in doubles in 1972.
In 2001, Cliff and Don Henderson founded the company to bring exceptional tennis programming and hospitality to clubs and resorts. Today, CDM builds on that foundation with professional club management, racquet sports programming, and consulting services across tennis, pickleball, and padel.
Troon is a global leader in golf, club, and hospitality management headquartered in Scottsdale, Arizona. The company provides management, consulting, and operational support for private clubs, resorts, public golf courses, and recreational facilities. Its expertise spans golf, racquet sports, food and beverage, fitness, aquatics, and hospitality.
Troon acquired Cliff Drysdale Management (CDM) in 2018. As part of the Troon family, CDM combines its specialized expertise in tennis, pickleball, and padel with the resources and operational support of a global club management organization.
Cliff Drysdale Management (CDM) provides full-service club management, consulting, club evaluations, facility design support, and staff education for private clubs, luxury resorts, commercial facilities, and municipalities. Our expertise spans tennis, pickleball, and padel, with broader management capabilities across food and beverage, fitness, wellness, and aquatics.
Our services include:
Full Club Management: Daily operations, staff recruitment and training, programming, membership sales, marketing, financial planning, and member and guest service.
Consulting: Customized guidance to improve operations, increase participation, strengthen financial performance, and support long-term growth.
Club Evaluations: Comprehensive assessments of programming, staffing, facilities, marketing, and financial performance, with actionable recommendations.
Facility Design: Operational guidance for new facilities, renovations, and expansions, including court layouts, sport mix, and supporting amenities.
Racquet Works: Education, training, and practical resources that help club leaders and teams develop their skills and improve club performance.
EXPERIENCE Travel: Tennis, pickleball, and padel vacations, camps, and curated travel experiences.
Each service is tailored to the facility’s goals, community, and operational needs.
Full club management gives CDM turnkey responsibility for agreed-upon daily operations at the facility, supported by our corporate team. This can include staffing, programming, membership sales, marketing, financial management, and member and guest service. Typically all club staff become CDM associates.
Consulting provides targeted expertise while your existing team retains responsibility for daily operations. CDM can help address specific needs such as programming, financial planning, staffing structures, marketing, or facility expansion. Both approaches are tailored to your property’s goals.
A CDM club evaluation is a customized assessment of your facility’s operations, programming, staffing, marketing, financial performance, and member and guest experience. Depending on the scope, it can include an on-site visit, meetings with leadership, review of operating procedures and financial information, and assessment of courts and supporting amenities.
Following the review, CDM provides a written evaluation with practical recommendations and priorities. The evaluation helps owners and leaders identify opportunities, plan improvements, and make informed decisions about their facility’s future.
Yes. Cliff Drysdale Management (CDM) provides operational and financial management support through full club management and customized consulting services. We help clubs, resorts, and public facilities strengthen daily operations, manage expenses, and identify opportunities for revenue growth.
Operational support includes staffing, training, programming, court utilization, membership sales, marketing, and member service. Financial support includes budgeting, forecasting, financial reporting, pricing strategies, payroll planning, and review of revenue and expenses.
Our approach connects the member and guest experience with the facility’s financial goals, helping leadership make informed decisions and build a sustainable operation.
The cost of professional club management depends on the facility’s size, amenities, staffing needs, and scope of services. Cliff Drysdale Management (CDM) develops customized proposals for full management, consulting, and other support services based on each property’s goals. Contact our team to discuss your facility and the approach that best fits your operational needs and budget. Work With Us
Yes. CDM can work with an existing director and staff through consulting or a customized management arrangement. We assess the current team with ownership and leadership to determine the staffing approach that best supports the facility. In fact, a majority of CDM managed facilities work with an existing Director of Racquets.
Our goal is to build on existing strengths while giving directors, teaching professionals, and other associates access to additional training, operational guidance, marketing support, and corporate resources.
Yes. CDM provides management, programming, and consulting services for public tennis and pickleball facilities, working with municipalities and recreation departments to serve their communities.
Our approach emphasizes accessible programming for different ages and abilities, responsible court scheduling, community engagement, and sustainable operations. We support staffing, instruction, leagues, camps, events, marketing, and financial planning, with services tailored to the municipality’s priorities and public access requirements.
Cliff Drysdale Management (CDM) offers the capabilities of a full-service marketing agency, with specialized expertise in clubs, resorts, and racquet sports facilities. We provide both strategic planning and hands-on execution to help properties grow membership, increase participation, and strengthen member and guest engagement.
Our marketing services include:
Annual marketing planning: Customized strategies, promotional calendars, campaign planning, and budget guidance aligned with your facility’s goals.
Graphic design and branding: Brand development, brochures, flyers, signage, digital advertisements, and other promotional materials.
Email marketing: Campaign planning, copywriting, design, audience segmentation, and execution for newsletters, membership promotions, and program announcements.
Social media management: Content planning, creation, scheduling, and publishing to promote your facility, programs, events, and community.
Paid advertising: Campaign strategy, creative development, audience targeting, management, and performance tracking across platforms such as Meta, Google, and LinkedIn.
Website development and SEO: Website creation, content updates, and search engine optimization to help prospective members and guests discover your facility.
Lead tracking and reporting: Inquiry tracking, follow-up processes, and campaign analysis to connect marketing efforts with membership sales and program registrations.
Our marketing team works closely with facility leadership and on-site staff to deliver a coordinated, year-round approach tailored to each property’s audience, goals, and budget.
Cliff Drysdale Management’s team brings hands-on experience operating private clubs, luxury resorts, commercial racquet sports facilities, and municipal recreation centers. Founded in 2001, CDM combines specialized expertise in tennis, pickleball, and padel with broader experience in club operations, hospitality, and financial management.
Our leadership team supports staff recruitment and development, programming, membership growth, marketing, budgeting, facility planning, and the member and guest experience. We understand the different priorities of each setting, from delivering luxury resort service to growing participation at a public tennis center or improving a commercial club’s profitability.
As a Troon company, CDM also draws on a global network of club management resources and expertise. We apply that experience to each facility’s goals, giving local teams practical guidance, ongoing support, and proven approaches tailored to their community.
Yes. Cliff Drysdale Management (CDM) provides management and consulting services for existing clubs and resorts, as well as facilities that are in the planning or development stage.
For an existing facility, we can manage daily operations or provide targeted support with staffing, tennis, pickleball and padel programming, membership sales, marketing, and financial performance. We work with ownership and leadership to assess current operations and build a plan around the property’s goals.
For a facility that is not yet built, CDM can help shape the operational plan before construction begins. Our support includes facility design guidance, court mix and amenity planning, financial projections, staffing plans, pre-opening marketing, and membership sales strategy. We can then support the opening and ongoing management, creating continuity from initial planning through daily operations.
Choosing Cliff Drysdale Management (CDM) gives your facility dedicated local leadership backed by a corporate team with specialized expertise in operations, marketing, finance, human resources, and staff development. This structure gives your director and teaching professionals significantly more resources and support than are typically available at a self-operated club.
Your on-site team focuses on daily operations, programming, and personal service for members and guests. Our corporate team supports them with recruitment, training, budgeting, marketing execution, technology guidance, and ongoing operational oversight. Directors and professionals also benefit from shared knowledge, programming ideas, and best practices across our network of clubs and resorts.
For owners, this means broader expertise, greater continuity, and less reliance on any single employee. Our approach helps facilities grow participation, strengthen financial performance, and deliver a consistently high-quality experience across tennis, pickleball, padel, and other club amenities.
Cliff Drysdale Management (CDM) operates across the United States and internationally, with corporate offices in New Braunfels, Texas, and Florida. We support private clubs, luxury resorts, commercial racquet sports facilities, and municipal recreation centers through club management, consulting, and programming services.
Our locations span the continental United States and Hawaii, with international destinations including the Bahamas, Bermuda, and Costa Rica. From community tennis and pickleball centers to luxury resort racquet programs, our corporate team works closely with local leadership to deliver services tailored to each property and its community.
Yes. Cliff Drysdale Management (CDM) develops and delivers junior and adult programming for tennis, pickleball, and padel. Our programs serve players of all ages and abilities, from beginners discovering a new sport to experienced players seeking instruction, competition, and social play.
Depending on the facility, offerings include private and group lessons, clinics, junior development programs, camps, leagues, tournaments, and social events. We build clear player pathways that help participants learn the fundamentals, develop their skills, and stay engaged over time.
Each facility’s programming is tailored to community interests, available courts, and player demand. Contact your local CDM-managed facility for its current schedule.
o become a Key Partner with Cliff Drysdale Management (CDM), contact our corporate team through our website’s contact form. Share an overview of your company, products or services, and how you would like to collaborate with CDM.
We explore partnerships that bring value to our managed clubs, resorts, associates, and the players we serve across tennis, pickleball, and padel. Opportunities may include preferred products and services, sponsorships, co-marketing, education, and event support.
Our team will discuss your goals, assess the fit, and explore a partnership structure that benefits both organizations and our facilities.
Yes. Cliff Drysdale Management (CDM) helps clubs, resorts, and public facilities add pickleball or padel through facility planning, consulting, and ongoing management support. We guide both the physical expansion and the operational plan needed to build participation and sustain the investment.
Our support includes evaluating community demand, recommending the right mix of courts, advising on layouts and supporting amenities, and developing financial projections. We also help plan staffing, pricing, memberships, programming, and launch marketing.
Once courts open, CDM can support instruction, clinics, leagues, events, and player development pathways that turn initial interest into regular participation. Each plan considers the facility’s budget, available space, existing tennis programs, and long-term goals.
Through EXPERIENCE Travel, Cliff Drysdale Management (CDM) offers tennis, pickleball, and padel vacations that combine professional instruction, social play, and exceptional resort destinations in the United States and internationally.
Our travel experiences include adult tennis camps, pickleball boot camps, padel getaways, custom group trips, ladies retreats, and doubles camps. We also offer themed weekends featuring wine, spa, and other leisure activities, along with celebrity events and tennis tournament experiences.
Whether you want to improve your game, travel with friends, or enjoy an active vacation, our travel team can help you find the right destination and experience.
Explore upcoming trips and learn more at www.experiencecdt.com.
To book a tennis, pickleball, or padel travel experience with CDM, visit experiencecdt.com to explore destinations, camps, and upcoming events. Select your preferred experience to view booking details, or contact our travel team through the website for help planning a custom trip.
Racquet Works is an education, professional development, and resource platform designed to help racquet sports facilities and their teams succeed on and off the court. It supports tennis, pickleball, and padel with practical learning across programming, operations, leadership, hospitality, marketing, and financial management.
Built for the entire club team, Racquet Works serves directors, coaches, front desk staff, maintenance associates, and other facility leaders. Through online learning, expert-led content, practical tools, consulting, and in-person events, it helps facilities strengthen staff development and improve the member and guest experience.
Learn more at www.racquetworks.co.
CLIFF DRYSDALE MANAGEMENT
Why Choose Us?
With decades of experience shaping the world of racquet sports, Cliff Drysdale Management brings proven expertise, innovative programming, and a commitment to exceptional experiences to every facility we serve. From tennis and pickleball to the growing world of padel, our team combines industry knowledge with a personalized approach to help clubs, resorts, and facilities thrive.
We develop engaging programs, strengthen communities, elevate operations, and create opportunities for growth while staying true to what makes each facility unique. With Cliff Drysdale Management, you gain more than a management partner; you gain a team invested in the long-term success of your facility, your members, and your guests.
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