Our Expert Team.
A Shared Vision of Success.
A successful club depends on more than great facilities. It takes strong leadership, engaged staff, compelling programming, consistent service and disciplined financial management working together every day.
Cliff Drysdale Management provides a turnkey operating solution that brings these responsibilities under one coordinated team. We recruit and develop staff, manage daily operations, execute marketing, grow participation and oversee financial performance, giving ownership a dedicated partner accountable for the club’s success.
Our capabilities extend beyond the courts. Alongside tennis, pickleball and padel, our management scope can include food and beverage, aquatics, fitness, wellness, retail and other amenities that shape the overall experience.
Every partnership is built around the property’s goals, culture and agreed scope of services. We work closely with ownership and club leadership to preserve what makes the club distinctive while providing the people, systems and support to move it forward.
Our full-management approach brings together:
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Dedicated on-site leadership backed by an experienced corporate team supporting in operations, finance, marketing and human resources.
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Recruitment, training and ongoing staff development.
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Daily oversight of programming, service, facilities and amenities.
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Full-service marketing, membership sales and retention systems.
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Budgeting, financial reporting and operational accountability.
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Strategic planning supported by consistent execution and communication.
An Efficient and Connected Operation
PROGRAMMING & EXPERIENCES
We deliver year-round, inclusive programming and a full calendar of social and competitive events. Our team manages scheduling and court utilization, creating experiences that welcome new players, deepen engagement and keep people coming back.
AMENITY EXCELLENCE
We operate across all racquet sports, food and beverage, fitness, wellness, aquatics, and more, creating a connected experience that strengthens engagement and club-wide value. One partner to operate your entire facility.
STAFFING & LEADERSHIP
We recruit, train, and lead the team responsible for your club’s daily success. From general managers and department leaders to coaches and service staff. We establish clear responsibilities and consistent standards.
MARKETING & TECHNOLOGY
We execute marketing across website content, social media, email, paid advertising and community outreach. Booking platforms, CRM systems, lead tracking and reporting connect marketing and operations. No external agency needed.
MEMBERSHIP & HOSPITALITY
We manage the experience from first inquiry to long-term loyalty. Membership sales, onboarding, front-desk service, personalized communication and intentional follow-up work together to strengthen relationships and create a welcoming, connected club community.
FINANCIAL & BUSINESS MANAGEMENT
We oversee budgeting, reporting, pricing, payroll and operating expenses. Through regular performance reviews and clear communication with ownership, we grow revenue, improve profitability and align daily decisions with long-term goals.