OUR EXPERTISE
Private Clubs
We help private clubs turn tennis, pickleball, padel and platform tennis into defining member experiences that strengthen community, increase engagement, drive profitability, and give members more reasons to join and stay.
Trusted Partner of Leading Private Clubs and Communities
Member Acquisition
DRIVING MEASURABLE GROWTH
Member Engagement
BUILD A MORE ACTIVE CLUB COMMUNITY
Member Retention
EXPERIENCES WORTH COMING BACK FOR
Turning Racquet Sports Into a Membership Advantage
The most successful private club racquets programs do more than provide access to courts. They create meaningful connections between members, families, and the broader club community.
At Cliff Drysdale Management, we develop tennis, pickleball, padel and platform tennis experiences that reflect the culture of each club and give members more reasons to participate.
From a child’s first lesson to a competitive USTA Team, a social pickleball group, or a member-guest event, every interaction shapes how members experience the club and the value they place on their membership.
The result is a racquets program that strengthens relationships, increases engagement, supports member retention, and becomes a defining part of the club experience.
Delivering Results That Matter
We take a customized approach to every private club, focused on enhancing the member experience, supporting club leadership, and building racquets programs that contribute to long-term membership growth and retention. Below are just a few of the ways we help our partners succeed:
Improve operational performance through stronger programming, staffing, communication, and revenue opportunities
Create year-round tennis, pickleball, padel and platform tennis programming tailored to the interests and needs of the membership
Develop inclusive experiences for adults, juniors, families, beginners, and competitive players
Strengthen member acquisition and retention through active programming and community engagement
Full-service marketing support including graphic design, email marketing, social media, website management, annual planning and more
Execute a full calendar of racquets-focused special events and other signature experiences that bring the club community together
Recruit, train, and support racquets leaders, teaching professionals, front desk, pro shop and maintenance staff
Align CDM service standards with the club’s culture, hospitality expectations, and member experience goals
Evaluate and recommend key capital planning including projects that help clubs stay at the forefront of the racquet sports industry
Collaborate with club leadership, boards, and committees to develop a clear vision for the racquets operation
Create stronger cross departmental connections, including food and beverage, golf, wellness and more
Provide ongoing professional development for all racquets staff
What our partners have to say...
"Having worked with Cliff Drysdale Management from day one, I can confidently say their expertise and support has helped Red Ledges become the premier racquet sports club in Utah and beyond. We are very proud to have a partner like CDM who will continue to support our growth and provide an outstanding member experience."
John Johnson - General Manager of The Club at Red Ledges