Fresh Perspective. A Clear Path Forward.
Even successful clubs benefit from an outside perspective. Daily responsibilities can make it difficult to step back, evaluate the entire operation, and identify where the greatest opportunities exist.
Whether you are considering a facility investment, introducing a new racquet sport, working to increase participation, or looking to strengthen financial performance, our evaluations help your team make informed decisions.
We take time to understand your club’s goals, observe the operation, and speak with the people responsible for its success. Our recommendations reflect your facility, your community, and your priorities.
The Evaluation process is customized based on facility type (Private, Commercial, Resort, Municipality etc) and includes:
-
Aligning and understanding the goals of the club
-
On-site visit from CDM operations and management specialist
-
1-on-1 meetings with select stakeholders and staff members
-
Thorough evaluation of all amenities and offerings
-
Comprehensive written evaluation with our recommendations
-
Racquets industry news, benchmarks and up-to-date data
What We Evaluate
MEMBERSHIP & GUEST EXPERIENCE
Examine the experience from arrival and check-in through programming, communication, and repeat visits. Review membership structures, engagement, and opportunities for growth.
OPERATIONS AND STAFFING
Review daily procedures, organizational structure, leadership responsibilities, staffing levels, compensation, and more. Identify opportunities to improve service consistency and operational efficiency.
PROGRAMMING & PARTICIPATION
Evaluate clinics, lessons, leagues, camps, events, and play options across all racquet sports. Identify opportunities to engage more players, improve court utilization, and create clearer pathways for your club.
MARKETING & TECHNOLOGY
Evaluate branding, website, social media, email, advertising, and local outreach. Review booking platforms, registration processes, CRM systems, lead tracking, and the data available to support better decisions.
FACILITY & CAPITAL PLANNING
Assess facility layout, court mix, maintenance priorities, and current or proposed site plans. Provide guidance on renovations, emerging sports, amenity improvements, and sequencing of capital investments.
FINANCIAL PERFORMANCE
Review available P&Ls, budgets, pricing, payroll, and revenue streams. Identify opportunities to strengthen performance while supporting the club’s service expectations and business model.