Built Around Your Vision.
Grounded in Experience.
Whether improving an existing club, introducing a new amenity, or developing a facility from the ground up, the strongest plans connect the physical space with the experience and business behind it.
Cliff Drysdale Management provides customized consulting and facility design guidance informed by hands-on operating experience. We work alongside owners, developers and club leaders to strengthen operations, shape facility plans and translate ideas into practical next steps.
Our perspective considers how a club will function every day: how people arrive, where they gather, how programs are delivered and what staffing and resources are needed. Across racquet sports and complementary amenities, we help create facilities and operating strategies that serve both the customer experience and long-term performance.
Our consulting and design services can include:
-
Operational strategy and ongoing leadership support
-
Programming, staffing, and membership planning
-
Financial projections and operating budgets
-
Facility layouts, court mix, and amenity planning
-
Renovation priorities and phased development strategies
-
Pre-opening planning and launch preparation
Expertise for Every Stage of Your Club
OPERATIONAL STANDARDS
We work alongside leadership to strengthen staffing, service standards, procedures and accountability. Our guidance helps your team address challenges, implement improvements and build a more effective operation.
RENOVATION & LAUNCH PLANNING
We help prioritize improvements, phase renovations and maximize the impact of grand openings. Staffing plans, programming schedules, operating systems and launch priorities connect the physical project with a workable operation.
FACILITY DESIGN & LAYOUT
We collaborate with owners, architects and teams to shape functional facility layouts. Court placement, community spaces, viewing areas and much moreare considered through the lens of daily operations and guest experience.
MARKETING & TECHNOLOGY
We advise on branding, digital marketing, communication and technology to strengthen visibility and conversion. From websites and booking platforms to CRM systems, we help clubs connect their marketing efforts to measurable results.
MEMBERSHIP & GROWTH STRATEGY
We help clubs refine membership offerings, pricing and acquisition strategies to support sustainable growth. Our guidance connects local market opportunities with clear plans to attract new members, strengthen retention and increase participation.
FINANCIAL PLANNING & PROJECTIONS
We create budgets, financial projections and pro formas to help clubs understand their long-term potential. Grounded in realistic revenue and expense assumptions, our planning supports informed decision making.