OUR EXPERTISE
Commercial
Facilities
We provide full-service management and operational support for commercial racquets facilities, driving revenue and EBITDA through strategic programming, sophisticated lead tracking, full-service marketing, and stronger court utilization.
Full-Service Operating Partner for Commercial Racquets Facilities
Operational Leadership
TURNKEY SOLUTIONS
Customer Growth
ATTRACT, CONVERT & RETAIN PLAYERS
Financial Performance
IMPROVE REVENUE, UTILIZATION & EBITDA
Full Service Operations.
Stronger Business Results.
A successful commercial racquets facility requires more than active courts. It needs strong leadership, effective staffing, organized programming, consistent marketing, reliable customer service, and a clear understanding of financial performance.
At Cliff Drysdale Management, we provide full-service operational support across tennis, pickleball, padel and platform tennis facilities, managing the daily details that shape both the customer experience and the bottom line.
Our approach connects every part of the business, from recruiting and training staff to building comprehensive programming and events, to managing the off court maintenance and support staff, generating leads, tracking customer participation, and improving court utilization.
By aligning operations, marketing, customer retention, and financial strategy, we help ownership create a more efficient business and a stronger experience for every player.
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Delivering Results That Matter
We take a comprehensive approach to commercial facility management, overseeing the people, programming, systems, marketing, and daily operations that drive revenue, customer retention, and EBITDA. We drive results for our partners in a number of ways:
Improve operational performance through stronger programming, staffing, communication, and revenue opportunities
Create year-round tennis, pickleball, padel and platform tennis programming tailored to the interests and needs of the community
Service wide array of amenities outside of racquet sports including fitness, wellness, foot and beverage, aquatics, marina, and more
Develop inclusive experiences for adults, juniors, families, beginners, and competitive players
Strengthen programming and membership acquisition through sophisticated CRM and lead tracking systems
Create clear customer journeys from first inquiry to first visit, repeat participation, membership, and long-term loyalty
Evaluate membership structures, packages, introductory offers, and pricing to improve participation and customer lifetime value
Full-service marketing support including graphic design, email marketing, social media, website management, annual planning and more
Support facility operations, vendor coordination, maintenance planning, and day-to-day execution
Provide ownership with financial reporting, performance insights, budgeting support, and actionable business recommendations
Align CDM service standards with the club’s culture, hospitality expectations, and member experience goals
Evaluate and recommend key capital planning including projects that help clubs stay at the forefront of the racquet sports industry
Collaborate with ownership and key stakeholders to develop a clear vision for the club operation
Provide ongoing professional development for all racquets staff
What our partners have to say...
"Cliff Drysdale Management has helped us evolve into a true multi-racquet facility, expanding our offerings across tennis, pickleball, and padel. Their team has also supported every aspect of our marketing, including a complete rebrand of the club, while providing the broader expertise and resources needed to position us for continued growth."
Stephanie New - General Manager of Dripping Springs Racquet Club