Cliff Drysdale Management Unveils Refreshed Brand and Expanded Company Identity
Updated identity reflects the company’s expanded capabilities across all racquet sports, club operations, and a wide range of services.
New Braunfels, Texas (October 9, 2026) – Cliff Drysdale Management (CDM), a Troon company, today unveiled a refreshed brand identity that reflects the company’s expanded capabilities across racquet sports, club operations and hospitality. Effective immediately, the organization will sunset its longtime public-facing Cliff Drysdale Tennis (CDT) brand and move forward as Cliff Drysdale Management. The updated name and visual identity better represent the full scope of the company’s services and its continued evolution within the global racquet sports and hospitality industries.
While Cliff Drysdale Tennis has served as the company’s public-facing identity since 2001, the organization has operated as Cliff Drysdale Management LLC for many years. Tennis will always remain at the heart of the company’s story and a central part of its business. At the same time, CDM’s work has expanded well beyond tennis to include every major racquet sport, along with food and beverage, aquatics, fitness, wellness, hospitality, programming, consulting, evaluations and other areas of club operations.
The refreshed brand reflects that growth while positioning CDM for the future of the racquet sports industry. Designed to be professional, timeless, hospitality-driven and inclusive across all racquet sports, the new identity gives the organization a more accurate platform from which to communicate its capabilities to current and prospective partners.
“This is an important milestone for our company, but it is also a very natural next step,” said Scott McCulloch, President and CEO of Cliff Drysdale Management. “Tennis is foundational to who we are and always will be. At the same time, our teams now support clubs and resorts across a much broader range of sports, amenities and operational needs. Cliff Drysdale Management better reflects the company we have become and gives us the right platform for where we are headed. Most importantly, the people, values and commitment to exceptional service that our partners know and trust are not changing.”
The refresh is not a reinvention of the organization as CDM’s leadership, associates, values and service standards remain unchanged. The company will continue to build on more than two decades of experience creating exceptional racquet sports and club environments while delivering customized solutions for facilities of all types.
CDM’s primary service verticals include:
Full Club Management: Turnkey operations of racquet sports clubs, with an all-encompassing approach across staffing, programming, member experience, marketing, finance and beyond.
Property Consulting: Strategic and operational guidance for resorts, private clubs, commercial facilities and public venues, including planning, programming, staffing, membership, marketing and facility development.
Club Evaluations: Objective, on-site assessments that provide club leaders with clear recommendations to strengthen operations, elevate the guest and member experience, and identify opportunities for sustainable growth.
EXPERIENCE Travel: Curated tennis, pickleball and padel vacations, camps and events that connect players with world-class destinations, coaching and hospitality.
Racquet Works: A year-round education and professional development platform supporting leaders, coaches and club support staff through customized roadmaps, practical resources and an international network of racquet sports professionals.
In conjunction with the brand refresh, CDM has launched a redesigned website featuring the company’s expanded services, portfolio, insights and opportunities to work with its team. To explore the new Cliff Drysdale Management brand, visit: www.cliffdrysdale.com
About Cliff Drysdale Management
Founded in 2001 by International Tennis Hall of Fame member Cliff Drysdale and partner Don Henderson, Cliff Drysdale Management, a Troon company, provides full-service club management, property consulting, club evaluations, racquet sports travel experiences and year-round professional development. CDM supports resorts, private clubs, commercial facilities and public venues through customized solutions spanning tennis, pickleball, padel and other racquet sports, as well as food and beverage, aquatics, fitness, wellness, hospitality, programming and broader club operations. CDM is committed to growing the racquet sports industry, developing talented professionals and creating exceptional experiences on and off the court. For more information, visit: www.cliffdrysdale.com.
About Troon
Headquartered in Scottsdale, Ariz., Troon is the world’s largest golf and golf-related hospitality management company, providing services at locations in 45-plus states and 40-plus countries. In addition to private, daily fee, resort and municipal golf, Troon specializes in homeowner association management, private residence clubs, estate management and associated hospitality venues. Troon’s family of brands includes Troon Golf, Troon Privé, Troon International, Indigo Sports, CADDIEMASTER, ClubUp, Cliff Drysdale Management, Peter Burwash International, True Club Solutions, RealFood Hospitality, Strategy & Design and RF DesignStudio, ICON Management and Eventive Sports. For additional news and information, visit www.Troon.com.
Media Contact
Emilie Moeller
Director of Marketing
Cliff Drysdale Management
Who is managing Newport Beach Tennis Club? I haven’t seen anyone in the last month or two.