HEAD Launches Play Better 2.0 Campaign
Cliff Drysdale Tennis' exclusive equipment partner HEAD announced today that they are introducing a new sweepstakes promotion, Play Better 2.0, which uses HEAD’s Tennis Racquet Finder to help tennis players everywhere find a racquet that better suits their game.
To help consumers improve their game with the best equipment to match their needs, HEAD has developed its own algorithm (powered by IBM Watson technology) to find the optimum racquet for tennis players. By using HEAD’s database of performance racquets, the algorithm calculates a match percentage for each person’s racquet based on input such as gender, age, common errors, as well as experience level and technique preferences, like hitting flat or spin shots.
Along with finding a better racquet for their game style, tennis players also have an opportunity to enter the sweepstakes for the chance to win one of 30 autographed tennis racquets or one of 16 autographed 4” balls from HEAD sponsored athletes. Winners will be selected every Friday and shown on head’s website and HEAD Tennis Facebook pages.
Tennis players can enter the sweepstakes by visiting: http://headplaybetter.com
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