USTA & Cliff Drysdale Management Announce Partnership to Increase Tennis Engagement
ORLANDO, FLA., March 20, 2019 – The United States Tennis Association (USTA) today announced it will partner with Cliff Drysdale Management to work together to continue growing the sport of tennis, especially among younger players.
Supplementing its current youth programs, all Cliff Drysdale-managed facilities and their tennis professionals will receive resources, support and coaching tools from the USTA, including access to the USTA’s Net Generation youth tennis offerings and its adult suite of programs and apps.
Net Generation is the USTA’s youth tennis brand designed to get more kids ages 5-to-18 playing the sport. Through a smartphone app, coaches and players can connect on practice activities, and receive feedback and skill assessments at the click of a button.
“We are excited to expand our relationship with Cliff Drysdale Management to provide exceptional customer experiences and access for new, current and former tennis players across some of the most recognized public tennis centers, tennis clubs and destination resorts in the country,” said Gordon Smith, USTA Chief Executive Officer & Executive Director.
“Our mission has always been to improve the tennis delivery system in an effort to grow the game,” said Don Henderson, Chief Executive Officer and President of Cliff Drysdale Management. “We’re thrilled to officially partner with the USTA, utilize their resources to support our coaches, help introduce more players into tennis, and retain those players for years to come.”
A recent acquisition by Troon®, the international leader in club management, has provided Cliff Drysdale Management with additional bandwidth, making it one of the largest and most influential deliverers of tennis programming in the country.
As part of this new partnership with the USTA, Cliff Drysdale-managed facilities and teaching professionals will engage in and support the USTA’s Net Generation youth brand by registering and completing a mandatory Safe Play background check.
“We are proud that Cliff Drysdale Management has adopted Net Generation for their youth programming,” said Craig Morris, USTA Chief Executive Community Tennis. “Curriculum linked to the Net Generation app will support their coaches in delivering a fantastic on-court experience for kids across the country.”
The USTA and Cliff Drysdale Management will also collaborate on ways to attract adult players into the sport through a range of new USTA competitive and social leagues, tournaments and team events.
The USTA is the national governing body for the sport of tennis in the U.S. and the leader in promoting and developing the growth of tennis at every level -- from local communities to the highest level of the professional game. A not-for-profit organization with more than 655,000 members, it invests 100% of its proceeds in growing the game. It owns and operates the US Open, one of the highest-attended annual sporting events in the world, and launched the US Open Series, linking six summer WTA and ATP World Tour tournaments to the US Open. In addition, it owns approximately 90 Pro Circuit events throughout the U.S. and selects the teams for the Davis Cup, Fed Cup, Olympic and Paralympic Games. The USTA’s philanthropic entity, the USTA Foundation, provides grants and scholarships in addition to supporting tennis and education programs nationwide to benefit under-resourced youth through the National Junior Tennis & Learning (NJTL) network. For more information about the USTA, go to USTA.com or follow the official accounts on Facebook, Instagram, Twitter and Snapchat.
About Cliff Drysdale Management
Cliff Drysdale Management is dedicated to growing the game of tennis and strives to develop, promote and teach new programs that bring more tennis to more people. As the sport continues to grow, as does the CDM commitment to hire, educate and advance talented tennis professionals that provide service excellence both on and off the court. Cliff Drysdale Management’s property portfolio currently boasts over 30 tennis facilities nationwide. In July 2018, Troon®, the leader in club management, development, and marketing acquired Cliff Drysdale Management. For more information, visit www.cliffdrysdale.com.
Headquartered in Scottsdale, Ariz., Troon is the world’s largest club management company providing services at more than 360 locations around the globe, including 280 golf courses at 246 facilities. In addition to golf, Troon specializes in homeowner association management, private residence clubs, estate management and associated hospitality venues. Plus, Troon’s award-winning food and beverage division operates and manages more than 150 restaurants. With properties located in 35 states and 30 countries, divisions of Troon include Troon Golf, Honours Golf, Troon Privé, Troon International, Cliff Drysdale Management and RealFood Consulting. For additional news and information, visit http://www.troon.com/.
For more information, contact:
Tom LaDue, Director, Corporate Communications, USTA, (914) 697-2352, firstname.lastname@example.org
Joey Hanf, Director of Communications, Cliff Drysdale Management, (830) 625-5911 ext. 206, email@example.com